Quickfly
2025 — OngoingComplete brand identity system for a cargo logistics company
Problem
Quickfly Logistics needed a brand identity that could communicate reliability, speed, and convenience across air cargo, sea freight, and domestic courier services. The brand had to work across physical touchpoints (packaging tape, vehicle branding, uniforms) and digital channels (website, social media, WhatsApp campaigns) while standing out in a crowded UAE logistics market.
Approach
We started with strategic word association mapping — breaking down the brand values into visual language. Reliability translates to geometric shapes, strong lines, and blue tones. Speed becomes diagonal movement, condensed typography, and warm orange energy. Convenience maps to rounded forms, soft curves, and green-yellow approachability. From this foundation, we developed the logomark: a box with an upward arrow, symbolising cargo in motion. The full identity spans 95 pages of guidelines covering logo construction (built on the golden ratio), Arabic lockup, dual color palettes, custom stamp designs, packaging tape systems, social media templates, billboard formats, and digital favicon specifications.
Deliverables
- Brand Strategy & Word Association
- Logo Design (English + Arabic)
- Golden Ratio Logo Construction
- 95-Page Brand Guidelines
- Color System (Primary + Secondary palettes)
- Typography System
- Custom Stamp & Sticker Designs
- Branded Packaging Tape System
- Social Media Story Templates
- Billboard & Outdoor Advertising
- Favicon & Digital Applications
- Vehicle Branding Templates
Results
Next Project
Cylvara→