Cylvara
2025Complete brand identity, wayfinding system, and website for a premium modular furniture studio
Problem
Cylvara Woods is a premium modular furniture and interior solutions studio based in Dubai. They needed a brand identity that could communicate the duality of their craft: the warmth and imperfection of natural wood alongside the precision of modern modular manufacturing. The brand had to work across a physical showroom (3D signage, wayfinding, section markers), business collateral (cards, letterheads, stamps), staff uniforms, and a complete digital presence (website, email templates, social media). The tagline needed to capture this duality — nature meeting design precision.
Approach
We built the Cylvara identity around the concept "Where Nature's Timeline Becomes Design's Forever." The symbol is an abstract form inspired by wood grain and joinery — two curves that suggest both natural growth rings and precision-crafted joins. The color system pairs teal (modernity, precision) with burnt orange (warmth, craft) against neutral walnut tones. We designed a complete wayfinding system for the showroom: hanging signs with wood-slat backgrounds, wall-mounted section markers for "Modular Section" and material zones, and a business centre poster banner. The "Cylvara Woods" stamp mark ("nature. legacy. refined.") appears across business cards, packaging, and marketing materials. Staff shirts carry a subtle all-over pattern of the brand symbol. Every asset was exported in AI, PDF, SVG, JPG, and PNG formats for consistent reproduction. We then designed and developed their full website with portfolio showcase, material sourcing pages, process visualization, and a contact system. The site includes curated interior photography showing Cylvara's furniture in real living environments.
Deliverables
- Brand Identity & Symbol Design
- "Where Nature's Timeline Becomes Design's Forever" Tagline
- Brand Guidelines Document
- 3D Logo Signage Mockup
- Wayfinding Sign System
- Showroom Section Markers
- Business Centre Poster/Banner
- Business Cards (Front + Back)
- Stamp Mark ("nature. legacy. refined.")
- Branded Staff Shirts
- Custom Iconography (6 icons)
- Texture & Pattern Library
- Curated Interior Photography
- Email Marketing Templates (Mailchimp)
- Full Website Design & Development
- SEO Strategy & Copywriting
Results
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